Amplified and pursued partnerships that expanded brand representation and audience engagement. 

Updated and expanded the media agency database, maintaining existing relationships and cultivating new partnerships with music industry publicists. 

Promoted music festivals by live streaming performances and interviewing participating artists. 

Selected to interview musical artists Chingy and Meg and Tyler, writing a feature article that included a review of their collaborative single. 

Implemented digital strategies and oversaw each campaign and project lifecycle, from initial SEO analysis to the final blog publication. 

Collaborated with web services, account managers, sales, and other internal teams to deliver cohesive messaging across all marketing campaigns. 

Analyzed clients’ monthly metric reports to evaluate the efficacy of each strategy and devise adjustments or improvements that maximized exposure. 

Developed engaging content that adhered to the company’s strict style, quality, and branding guidelines. 

Successfully persuaded the owner of Alaska Fishing Lodges to select and optimize new SEO keywords by comparing the strategy to the game Monopoly, resulting in higher conversion and more viewership. 

Researched and pitched feature ideas to the editorial team and created expanded treatments for future issues. 

Assisted with developing the early stages of social media marketing for the Top Knot app.